Coca-Cola Philippines continues to help empower women in the country by encouraging them to become micro-entrepreneurs. Through the brand’s Coca-Cola Sari-sari Store Training and Access to Resources (STAR) Program, the company is creating more direct and positive contribution to the development of communities especially in the countryside.
Coca-Cola recently gathered around 1,000 women micro-entrepreneurs in a STAR Caravan, which was held at the Severo Duterte National Elementary School in Danao City, Cebu. The special event facilitated daylong learning and entertainment activities, spearheaded by The Coca-Cola Company Asia Pacific Group president John Murphy.
STAR Program is further expanding its reach through entering into ‘Golden Triangle Partnerships’ with government agencies and the civil society. Thus, it has also started covering women in agriculture as well as repatriated overseas Filipino Workers (OFWs) through the Overseas Workers Welfare Administration (OWWA) of the Department of Labor and Employment (DOLE), beneficiaries of the conditional cash transfer program of the Department of Social Welfare and Development (DSWD), and women micro-entrepreneurs under the Department of Trade and Industry (DTI) and Go Negosyo’s Kapatid Program.
Coca-Cola Philippines launched the STAR Program in 2010, in line with the 5by 20 global initiative of the The Coca-Cola Company, which aims to empower up to 5 million women entrepreneurs across the brand’s value chain around the world by the year 2020. In the country, the STAR Program intends to empower up to 200,000 Filipinas in the same duration. Coca-Cola Philippines estimates that it has so far impacted the lives of over 80,000 women through the program.
The STAR Program has 390 accredited facilitators who are teaching and training women-retailers to become better entrepreneur across 47 locations nationwide. Coca-Cola Philippines is using its resources (consisting of 19 manufacturing plants and more than 10,000 workforce) to implement the program.