PayMaya’s new campaign aims to further empower millennials

Optimized-Beyond the Selfie - Influencers

Some people may describe them as entitled, shallow, or self-centered but in reality, millennials are much better than those descriptions.

This generational group consists of individuals aged 15 to 34 years old and collectively account for about 35% of the country’s population, based on projected 2015 data from the Philippine Statistics Authority. Globally, millennials are easily considered as an emerging market force particularly in the digital economy.

The group is set to become the largest living generation by the next decade. Millennials and their lifestyle are expected to drive society’s socio-economic and cultural development in the coming years.

Beyond taking selfies
Thus, PayMaya continues to help further inspire and empower the young generation of Filipinos. The pioneer and leader in digital financial services in the local market has rolled out a new campaign dubbed ‘Millennials Beyond Selfie’ to spark deeper conversations among the generational group and at the same time to help debunk the stereotypes and myths surrounding them.

“They have a passionate purpose, they have creative imagination, and most of all, they are not afraid to take action and execute their aspiration no matter how niche or risky it may be in the eyes of others,” PayMaya Philippines co-COO Benjie S. Fernandez said as he described millennials. “Towards this end, we are committed to continuing to empower #NowNation with the help of digital innovations, especially in the area of payments and other financial services.”

‘The Millennials Beyond the Selfie’ campaign aims to emphasize that there is more to this generation than meets the eye. “They have inspiring stories to tell that can motivate others to achieve bigger goals and make a difference,” said PayMaya Philippines Marketing and Brand Head Sharon Kayanan. “We are proud at PayMaya to give them a leg up as they stand up to represent the real essence of their generation.”

Optimized-Beyond the selfie with OBV

From left: The Expat Community Builder Louis Faure, The Phenom with a Purpose Alyssa Valdez, PayMaya Marketing and and Brand Head Sharon Kayanan, PayMaya PH President and CEO Orlando Vea, The Artsy Mom Ava Zabat, The Online Jill of All Trades Wiji Lacsamana, and The Mural Master Jappy Agoncillo

Millennial role models
To help redefine general perspective about the generation, PayMaya has also introduced new brand ambassadors for the campaign. They are The Phenom with a Purpose Alyssa Valdez, The Expat Community Builder Louis Faure, The Philippine eSports Champions TNC Pro Team, The Pinay Solo Backpacker Gael Hilotin, The Mural Master Jappy Agoncillo, The Artsy Mom Ava Te-Zabat, and The Online Jill of All Trades Wiji Lacsamana.

During the campaign launch, Valdez shared, “I may be known for being an athlete but more than that, I am also involved in different business ventures.” The 23-year-old volleyball superstar is a co-owner of the restaurant Ally’s All Day Breakfast in Quezon City. At the same time, she also teaches young individuals who want to develop a passion for volleyball through her Alyssa Valdez Skills Camp.

For his part, 24-year-old French social entrepreneur Faure has been living in the country for some time now as a poultry farmer at Gawad Kalinga Enchanted Farm in Bulacan. “I am here in the Philippines because I want to help generate opportunities for Filipinos that will lead the way out of poverty and eventually, change their lives.”

PayMaya for financial management
PayMaya provides means to shop and pay online especially for users who do not own (and do not want to own) a credit card. It is a virtual financial card that comes with a physical card (for cash withdrawals and transaction swiping) and a mobile app. As it is prepaid, users can use it to manage funds as they can spend only the amount in the card and monitor transactions in-app.


Aside from being used for online and in-store purchases, PayMaya is also a popular means to pay bills (Meralco, Globe, PLDT, Smart, Sun, Sunlife, Home Credit, and Maynilad) and send virtual gifts (purchased merchandise or telco/data load) to friends and relatives.

PayMaya wallet can be reloaded in more than 15,000 top up stations nationwide, including SM Business Centers, Robinsons Department Stores, CLiQQ kiosks at 7-Eleven stores, Touchpay kiosks at Ministop, 2Go outlets, Smart Padala centers, UnionBank ATMs, and BDO online banking.


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