Daiso Japan introduces new store design; opens 60th store in PH

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If you are already among the loyal shoppers of Daiso Japan through its numerous branches nationwide, prepare to get even more excited. Robinsons Retail Holdings, Inc., the operator of Daiso Japan in the Philippines, has opened the 60th store of the retail concept in the country.

The newest store at Level 2, Phase 2 of the posh UP Town Center in Katipunan, Quezon City is the latest addition to the growing network of the Japanese concept retail chain in the local market.

More noteworthy about this new location is the introduction of a new store concept, which is set to bring Daiso Japan closer to its Filipino consumers. The new design style is more reminiscent of the original Daiso stores in Japan.

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β€œThe new store concept for Daiso Japan allows our products to take front and center,” said Daiso Japan General Manager Katherine Yu. β€œThe new store design is in line with the mantra of the brand to provide quality, variety, and uniqueness in our product line.”

The UP Town Center branch is apparently designed with elements that keeps it looking clean, bright, airy, and streamlined. Those unique design elements include polished stainless, laminate, and metal decking floor pattern that facilitates a sleek and industrial interior. Noticeably, it makes it much easier for shoppers to explore the entire store.

During the store launch last weekend, Daiso Japan customers were welcomed through an hour-long flash sale, wherein most non-consumable items were sold for P60, P160, and P260, marked down from their original price tags of P88, P188, and P288, respectively.

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Numerous shoppers tried to take advantage of the limited flash sale during the opening of the new store.

Customers were also given the chance to avail exclusive Robinsons Rewards Cards for just P100 each (from P150). Points were immediately credited for those who made purchases in the store.

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Watercolor journaling expert and blogger Cienne Olaes facilitated a crash course on doing watercolor journal for members of the press during the store opening. The fun activity used materials that are readily available at any Daiso Japan store nationwide.

Daiso Japan opened its first store in the Philippines on April 29, 2009 at the 3rd Level of Robinsons Galleria. Since Day 1, the retail chain has been known for selling affordable Japanese merchandise that range from office knick knacks to home and kitchen ornaments, beauty essentials, snacks, and just about anything that can help improve your lifestyle.

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