TV manufacturer TCL celebrates 35th year

TCL Corporation has just turned 35 years old. During its celebration, the TV manufacturer renewed its commitment to become among the most respected enterprises globally by continuing to focus on innovation.

In a statement, the company reiterated its goal to continue to make television sets that bring about superior quality and immersive viewing experience without compromising affordability.

Through the years, TCL has been enjoying its main competitive advantage, which is its capability to create and manufacture its own products. To date, the brand is the world’s 6th biggest manufacturer of TV panels and the top exporter of such products in its home market, China.

Market performance
Aside from manufacturing TV, TCL is also producing other products. In fact, it has emerged to be the current 5th biggest maker of mobile phones in the world, the 5th largest maker of air conditioning units and the 7th top maker of refrigerator in China. The brand is also manufacturing washing machines and other home appliances.

In the Philippines, TCL began its operations in April 2000 with a lean team and just three TV models. After 16 years, the company has grown tenfold and its various products are now widely distributed nationwide. With its effective business and marketing strategies, the brand is now the third best-selling in the market, taking 12.1% of the total TV set market in the country.


Highlighted product
In celebration of its 35th year in the business, TCL is highlighting its C1 QUHD TV. The product is a 65-inch Quantum Dot Photoluminescence Technology model coming with an intelligent display process engine that brings about perfect balance of color and clarity and HDR Premium 1500 Technology that heightens contrast of images on screen to bring about enhanced viewing experience.

Aside from the X-shaped stand that gives the TV model its distinct identity, several other features make it truly outstanding: Dolby Digital system, Smart Volume, and ultra-slim dimension. It is also a complete entertainment package with its GoLive Application that collects live content from TV stations around the world in high definition.

Anniversary promo
TCL’s 35th year also culminates with its enticing new promo to reward its valued customers. From October 15 to January 15, 2017, every single purchase receipt for specific TCL TV products entitles its customers to a raffle coupon, providing the chance to win one of two Toyota Wigos as grand prize.

Cool Deals, Hot Wheels is a way TCL is giving back to its customers. The first raffle draw will be held on December 14 and the second on January 27, 2017. Check out print ads and posters for more details.


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