The eye-catching commercial hub located at the crossroads of Ayala Avenue and Gil Puyat Avenue in Makati City takes a new name. Don’t expect to find Ayala Life-FGU Center if you drop by the area again. The 32-story office tower has taken a new name–BPI-Philam Life Makati Building.
The newly named building has been reflecting the dynamic spirit of entrepreneurial innovation and growth in the business district. Built with aluminum, glass, and polished stone, the structure is also noted for its state-of-the-art building management system, 10 elevators, a 10-level parking facility, and a telecom backbone interconnecting up to 3,900 lines, making it a superior office site in the city.
The unveiling of the newly named edifice was held last October 3, coinciding with major announcements by BPI-Philam Life Assurance Corp (BPLAC). It was also the event kick-starting the company’s ‘Bancassurance Month,’ which is being observed in the whole month of October.
Bancassurance refers to cross-selling of various insurance products directly through bank branches. This distinguishes it from the traditional insurance products sold in the market.
Bancassurance Month aims to educate local consumers about bancassurance and the importance of having life insurance for long-term protection needs. “BPI-Philam continues to see strong potential for bancassurance given the continued rise of the middle-class, the continued economic growth brought by the high-productivity in the country, and the increasing savings rate,” said BPLAC CEO Surenda Menon.
“These factors also present an opportunity to educate Filipinos on the importance of financial planning as a way to help them win during life’s key moments from marriage to parenthood, or from business management to retirement,” he added.
Convenience to customers
Menon disclosed that it is their goal to ensure that all Filipinos have access to the right protection solutions to provide adequate insurance coverage for different lifestyle requirements. BPI-Philam aims to provide insurance products that are accessible as well as affordable across market segments. The company takes this as a commitment and a challenge despite the latest data shared by the Insurance Commission, indicating that insurance penetration in the country remains low at just about 2%.
To reach more customers, BPI-Philam has assigned trained Bancassurance Sales Executives (BSEs) to all of BPI’s over 800 branches nationwide. Thus, those who intend to buy insurance products can instantly make inquiries, receive advice, or take investments for every need or life stage by approaching the assigned personnel in any BPI site near them.
Lastly, to further provide convenience to customers, BPI-Philam is also launching the first policy owner after-sales servicing application in the country. Through the program called “iCare,” policy owners can now request modifications to their policies electronically on a tablet or mobile gadget.