Globe Telecom did it again. During the eve of September 17 (or 0917), the giant mobile carrier staged its 11th Wonderful World with Globe event. During the night, the company unveiled its new purpose, covering all aspects of its business and its customers’ needs.
President and CEO Ernest Cu revealed Globe’s new Vision and Mission. According to Cu, Globe “sees a Philippines where families’ dreams come true, businesses flourish, and the nation is admired.” Cu then revealed their new mission, “To do our part, we create wonderful experiences for people to have choices, overcome challenges, and discover new ways to enjoy life.”
A number of exciting offers from Globe’s various units took the center stage one after another. Aside from infrastructure, new business partnership, and social responsibility announcements, these special offers instantly take consumers’ interest.
1. Data rollover for postpaid subscribers
Many postpaid mobile subscribers do not completely use up their monthly data allocation. Thus, Globe comes up with a strategy to prevent its customers from wasting even a single byte of data.
This offering under the telecom carrier’s myLifestyle plans is the first and only one in the country, according to Katie Dizon, Globe Telecom’s Vice President for Postpaid. “It gives Globe postpaid subscribers under myLifestyle plans the ability to rollover their unused data from this month to the next month, for free,” she said.
However, subscribers need to call the company’s customer hotline (730-1000 on landline and 211 on mobile), visit http://www.globe.com.ph/rollover, or go to any Globe store to activate the service for their accounts.
2. Enjoy Netflix for free
Globe Broadband now offers free Netflix (Standard Plan) access to its subscribers on Plan 1299 and higher for six months. This offer will last until February 21, 2017.
Moreover, Globe has also converted the stretch of Bonifacio High Street into a ‘Flix Street.’ That is because it has scattered Netflix immersion zones along the area, where there are fantastic booths for fun activities.
3. New karaoke app
Kat Ramnani, Director for Music Content at Globe Telecom, revealed that the Philippines remains as the fastest growing market for music streaming app Spotify in Southeast Asia and the second globally.
“Like what we did in 2012, we listen to consumers again and there’s a need to grow,” said Ramnani. She added that the company’s broadband team is taking care of the rollout of a new karaoke app, which allows users to sing in duets with their favorite singers.
The app is expected to be an instant hit among Filipinos, which are naturally born music lovers. It would even come with an autotune feature, perfect for non-singers who want to spare their selves from the usual embarrassment for singing out of tune.
4. Musical.ly for creating instant music videos
“In Globe, we want to deliver a more holistic approach. We have that for you. This offering allows you to create your own music story,” Ramnani added. It does not surprise that another music app, Musical.ly is making it big in the local market.
Musical.ly President Alex Hofmann revealed that Globe is the first exclusive telecom partner of the app in the world. Launched in April 2015, Musical.ly now has over 130 million users worldwide; 4 million of those are based in the Philippines. It is a music-video-making program that enables users to creatively express their selves through their own music story. The videos can also be shared online.
5. The search for Disney princesses
To further inspire young girls of all ages to reach their lifelong ambitions of becoming princesses, Globe is teaming up with Disney to search for six princesses in the country.
The nationwide search will use video-sharing site YouTube for the creation and posting of videos. The goal is to discover new Disney princesses, to be introduced in a gala concert, which will also star other amazing Disney stars.
6. Exclusive Pokémon Go surprises
Dan Horan, Globe Telecom’s Senior Adviser for Consumer Business assured that “very cool things” related to the Pokémon Go craze will be rolled out by the company in the coming weeks. “We’ll create more Pokéstops, gyms, limited edition merchandise, and all sorts of Pokémon things,” he declared.
7. Globe LIVE presents ‘A Christmas Carol’
The telecom giant’s events arm, Globe LIVE, will collaborate with 9Works Theatrical to stage a music adaptation of Charles Dicken’s classic tale ‘A Christmas Carol.’ This is a Yuletide treat the whole family could look forward to.
8. 0917 Apparel
And finally, Globe has officially launched its Globe Lifestyle 0917 Apparel. With this, the telecom firm has finally forayed into the clothing industry. Obviously, 0917 is taken from the three-number prefix that Globe has been known for since it started.
No less than Globe Telecom President and CEO Ernest Cu was the main model of the new clothing brand during the Wonderful World with Globe XI night. The new clothing line is youth-oriented, capturing the fun spirit while reinforcing the brand in a creative manner.