Why invest in promotional items as marketing tools?

“Out of sight, out of mind.” This saying sums up the importance of giving away promotional items as marketing tools that can keep a brand on top of consumers’ minds.

Because calling cards and brochures tend to be easily misplaced or thrown away, most companies turn to the more creative solutions to get their brands retained in customers’ memory. Not surprisingly, many businesses have always been into promotional giveaways.

New entrepreneurs who want to create the impression that they are up-and-coming, yet innovative are more careful in choosing the promotional products to use. This is because such items reflect the kind of image that they want to put forward.

Even the older, larger, and more established businesses aim to maintain their foothold. Thus, those firms aim to engage their customers (and prospective ones) in new ways as they don’t intend to be dismissed as already old, boring, and worst, forgettable.

Are you a businessman or a marketing professional who’s always on the lookout for creative promotional items? It’s the time of the year once again for the Annual Corporate Giveaways Buyers’ Show. The yearly event, now on its 29th year, will be mounted by the World Expos & Concepts at the SMX Convention Center in Pasay City from June 21 to June 23.


The organizers assure that they carefully curate the exhibitors to provide the buyers with more focused experiences and ensure that providers in the event are only the most reputable in the industry.

“We welcome all businesses, new and old, to discover new solutions with our partners in the show,” said World Expos & Concepts, Inc. President and General Manager Raquel Romero. “We take pride in our long history of being able to provide the best for our exhibitors as well as our guests.”

Check out the new and creative items that will be exhibited and offered at this year’s Corporate Giveaways Buyers’ Show. Some providers will also offer the newest styles in traditional favorites like leather goods and umbrellas. Entrance is free. To learn more about this event, visit www.corporategiveawaysbuyershow.com.


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